THE DISRUPTOR OF THE GAMING INDUSTRY
Founded in London by two entrepreneurs, 110 Industries moved to the canton of Vaud to pursue rapid growth. Its aim is to revolutionize the gaming industry by focusing on the development of new intellectual property.
“To disrupt the video games industry!” That is how Anton Poletaev and Sergei Kolobashkin describe the business model of their company, 110 Industries. “There hasn’t been a new player of our scope in the market since the early 2000s – and most of the key players have their roots in the 1970s and ‘80s,” says Sergei Kolobashkin, co-founder and creative director. “Our approach is to bring in expertise from other sectors of the economy and focus on bold, in-house intellectual property (IP). Our IP is specifically created for today’s audience and a wide variety of media: video games, movies, streaming shows and comics.”
The idea of disrupting the world of video games came to Sergei Kolobashkin when, in 2014, he met Bernie Stolar, widely considered a guru of video games, with executive roles in Atari, Sony and SEGA under his belt. After Sergei’s ideas were dismissed by the big players, he found the courage and motivation to implement his innovative vision on his own. What he needed to succeed was the
right business partner.